Established in 2013, Luno has a mission to make crypto investments simple and accessible for all. The brand has a customer base of 9+ million across 43 countries. Trading fees are competitive, with no market maker charges and access to popular tokens like Bitcoin.
Launched in 2012 as a platform enabling users to buy and sell Bitcoin via bank transfers, Coinbase has emerged as a crypto behemoth, expanding its services to include 240+ crypto assets, developing sophisticated trading platforms for retail investors, listing on the US Nasdaq, and securing licenses with multiple regulators.
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Pros
Instant Trade, savings wallets, and crypto transactions supported
Third-party proof of reserves audits available to view
Transparent fee structure with zero market maker charges
Market news, insights and educational content available
'Deep Freeze' multi-signature wallets to store cryptos
High liquidity and high-speed platform so the spreads are kept low
Simple and easy-to-use interface
As a Nasdaq-listed company, Coinbase follows strict financial regulations, with licensing across the US, UK, and Europe. Security includes FDIC insurance for USD balances (up to $250,000) and two-factor authentication (2FA).
Coinbase supports 240+ cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), Solana (SOL), and more recently listed altcoins like $Trump, giving early access to emerging tokens.
Coinbase Advanced bolstered its leveraged trading offering with two new futures products ion 2025: Natural Gas (NGS) - 1,000 MMBtu per contract with up to 11x leverage, and Cardano (ADA) futures - 1,000 ADA per contract with up to 5x leverage.
There are platforms for all levels: beginners can use the simple Coinbase app, while Advanced Trade provides lower fees and pro-level tools.
Cons
Very narrow range of cryptos with up to 11 tokens available that varies by jurisdiction
Poor payment methods with restrictions in some countries
Below average customer support with no live chat or telephone
Limited analysis tools and features for seasoned traders
Not regulated or insured, raising safety concerns
High crypto fees based on tests, especially compared to competitors like Kraken and BitMEX, and notably on the standard dealing platform.
There are woeful research tools; Advanced Trade has TradingView charts but lacks features like news feeds, economic calendars, and AI market insights.
Frustrating customer support during testing, with most help options hidden behind login, making it tough for locked-out users or non-account holders to get assistance.
Coinbase offers an intuitive and regularly updated app that’s generally fast, reliable and matches the desktop experience.
It provides powerful tools for crypto investors with advanced trading features, real-time market analysis, staking rewards, secure portfolio management, and educational incentives, all backed by top-notch security and regulatory compliance.
However, ratings from Android users show the interface trails its Apple counterpart, with issues relating to the user experience and notifications.
iOS App Rating
4.7
Android App Rating
4
Margin Trading
No
No
MetaTrader 4
No
No
MetaTrader 5
No
No
cTrader
No
No
AlgoTrader
No
No
OmniTrader
No
No
TradingView
No
No
Autochartist
No
No
eSignal
No
No
Trading Central
No
No
STP Account
No
No
ECN Account
No
No
DMA Account
No
No
MAM Account
No
No
PAMM Account
No
No
LAMM Account
No
No
Demat Account
No
No
AI / Machine Learning
No
No
Robo Advisor
No
No
Negative Balance Protection
No
No
Market Maker
No
No
P2P Trading
No
No
Spot Trading
No
Yes
Copy Trading
No
No
Social Trading
No
No
VPS Hosting
No
No
Tournaments
No
No
Demo Competitions
No
No
Ethical Investing
No
No
Custodial Account
No
No
Guaranteed Stop Loss
No
No
Inactivity Fee
$0
Islamic Account
No
No
Account Currencies
USD
EUR
Cryptocurrency
Luno supports cryptocurrency trading, staking and transferring on major tokens, including Bitcoin, Ethereum, Ripple and Cardano. There are no maker fees and taker fees vary by trading volume starting from 0.10%. 95% of cryptocurrencies are held in 'deep freeze' multi-signature, encrypted wallets.
Coinbase excels in its user-friendly crypto trading environment, complete with over 240 digital assets, from Bitcoin to emerging altcoins, and terrific tools through its TradingView-powered platform and Advanced Trade, providing advanced charts and market data for crypto traders.