Freetrade or Fidelity – which is better for UK traders 2025? Compare Freetrade and Fidelity in this detailed breakdown of their platforms, features and fees.
Freetrade is a London-headquartered investing platform that offers zero-commission trading on thousands of UK, European and US stocks and ETFs through a beginner-friendly platform. Open a standard investment account, a self-invested pension or a stocks and shares ISA and start building a portfolio from as little as £2.
Fidelity is a popular financial services firm that provides investment accounts and pensions with access to thousands of stocks, ETFs and mutual funds to clients based in the US, Europe and Asia. Fees vary by asset and account country, but are generally competitive, with zero-commission trading available on US stocks.
Pros
FCA-regulated brand with FSCS cover for investors
Thousands of US and UK stocks and hundreds of ETFs to choose from
Very competitive pricing vs competitors with low fees and zero commissions
Earn interest on uninvested cash with competitive rates
Transfer/move ISAs from other accounts
News and blog feed updated regularly
Built-in customer support via live chat
Fast revenue withdrawals
Dividends on stocks
Excellent list of stocks and funds to choose from
Very competitive pricing compared to largest rivals
Good list of account types to suit various types of investor
Uninvested cash is automatically put into a money market fund
Trusted global brand with strong regulation from SEC & FCA
Tax-efficient vehicles are available including ISAs
Cons
Competitors have larger selection of assets
Trading platform lacks deep analytical tools
Less suitable for active, high-volume traders
Many countries not accepted
No leveraged trading
No demo account
No forex or CFD trading
There is no demo account
Less suitable for short-term trading
Presentation of data is overly complicated
No trading platform for non-US clients
The $1000 minimum deposit for international clients is high
Awards
Best Online Trading Platform 2020 - British Bank Awards
Best Share Trading Platform 2019 - British Bank Awards
People’s Choice 2019 - Good Money Guide
Best New Investment Service 2019 - Consumer Investment Awards
Boring Money Best Buy 2021 – Pension
Boring Money Best for Beginners Pension 2021
Boring Money Best for Beginners ISA 2021
Boring Money Best for Low - Cost Pension 2021
Online Personal Wealth Awards - Best Retirement Adviser 2021
Shares Awards 2020 - Best Execution-Only Stockbroker of the Year
FCA Regulated
Yes
Yes
Instruments
Stocks, ETFs
ETFs, Mutual Funds, ISAs, Pensions, Stocks, Indices
